Determining the critical success factors of e-commerce in Uzbekistan

Authors

DOI:

https://doi.org/10.15549/jeecar.v11i3.1382

Keywords:

Critical Success Factors, e-commerce, developing countries, strategic management

Abstract

This paper explores the Critical Success Factors in e-commerce in Uzbekistan. First, the most essential variables are identified through a literature review. Then, experts in the Uzbekistan e-commerce industry evaluate each potential success factor. Third, the most outstanding factors are elicited through Factor Analysis. While some of the research findings suggest addressing IT-related variables to help secure customers in line with previous studies in developing countries, an unexpected discovery is human resources emphasis, which is typically emphasized in more developing countries. A qualitative part of the research makes an important contribution to e-commerce development. In particular, responsible institutions are recommended to revisit their counterfeit products policies. The paper serves as a guide for Uzbekistan e-commerce entities. Besides its practical value, the study contributes to the extant literature by enlarging the research body of critical success factors among developing countries.

Author Biographies

Irina Kerimova, Westminster International University in Tashkent, Uzbekistan

Irina Kerimova is a Ph.D. candidate in Management and Organization. She is a practicing brand journalist in an international airways company and a lecturer at Westminster International University. Her research interests include but are not limited to content strategy, gender studies, national identity, visual literacy, and video-assisted teaching.

Zamira Ataniyazova, Westminster International University in Tashkent, Uzbekistan

Zamira Ataniyazova is a Senior Lecturer at Westminster International University in Tashkent. Additionally, she is leading the climate governance project – Chapter Zero Uzbekistan, and acting as Chair of the Steering Committee. She is also a freelance marketing research consultant who analyses qualitative and quantitative data for International and local companies.

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Published

2024-06-04

How to Cite

Kerimova, I., & Ataniyazova, Z. (2024). Determining the critical success factors of e-commerce in Uzbekistan. Journal of Eastern European and Central Asian Research (JEECAR), 11(3), 409–423. https://doi.org/10.15549/jeecar.v11i3.1382