The Interaction of User Experiences with Digital Economy Platforms and Creative Writing: Empirical Evidence from Indonesia

Authors

DOI:

https://doi.org/10.15549/jeecar.v9i1.868

Keywords:

Digital Economy Platforms, User Experiences, Creative Writing

Abstract

The current study investigates how Indonesian user experiences with digital economy platforms support creative writing as a marketing communication strategy. This study employed a cross-sectional qualitative research design. At a single point in time, data on the assumptions of research participants were collected using questionnaires. To assess what and how participants shared their experiences and assumptions, interaction analysis was used. Preliminary findings indicate that Indonesian user experiences with digital economy platforms have an impact on the quality and accuracy of their writing. The findings revealed that digital writing principles – language choices, writing styles, and engagement with popular culture – are present in today’s creative writing. This implies that a minor change in the marketing message completely alters how and where it is promoted. Creative writing skills and digital literacy are valued in the labor market. These results are useful as a basis for strategic planning in the Indonesian educational system and marketing communication.

Author Biography

Retno Purwani Sari, Universitas Komputer Indonesia

Retno Purwani Sari, a senior lecturer of Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia, Bandung, Indonesia, is gradually interested in research within Pragmastylistics covering social language functions. It brings her to the field of applied linguistic perspectives. Currently, she is working on a research project on how technology motivates attitude and behavior change, concerning language style and preference. Persuasive technology keeps her focus on the language functions.  Performing her practitioner, she deals with language functions and with how technology initiates the change of language performance.

References

Bearne, E., & Wolstencroft, H. (2006). Visual approaches to teaching writing: Multimodality 5-11.

Bernoff, J. (2016). Writing without bullshit: Boost your career by saying what you mean, HarperCollins. HarperCollins

Chittaro, L. (2016, April). Tailoring web pages for persuasion on prevention topics: message framing, color priming, and gender. In International Conference on Persuasive Technology. 3-14. Springer, Cham https://link.springer.com/chapter/10.1007/978-3-319-31510-2_1 DOI: https://doi.org/10.1007/978-3-319-31510-2_1

Connolly, S., and Burn, A. (2019). The Story Engine: offering an online platform for making ‘unofficial’ creative writing work. Literacy 53(1), 30–38. https://onlinelibrary.wiley.com/doi/abs/10.1111/lit.12138 DOI: https://doi.org/10.1111/lit.12138

Giulia, M.D., and Bagga-Gupta, S. (2014). Understanding glocal learning spaces. An empirical study of languaging and transmigrant positions in the virtual classroom. Learning Media and Technology. 39(4), 468–487. DOI: https://doi.org/10.1080/17439884.2014.931868

https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A762638&dswid=8884

Goldfarb. A., Greenstein, S.M., & Tucker, C.E. (Eds.). (2015) Economic analysis of the digital economy. University of Chicago Press. https://books.google.com/books?hl=id&lr=&id=6jPBBwAAQBAJ&oi=fnd&pg=PR7&dq=Economic+analysis+of+the+digital+economy&ots=_u5O7Exd-R&sig=8wAtjNveRrfqBKZEfSMMKq8Nf80 DOI: https://doi.org/10.7208/chicago/9780226206981.001.0001

Gonzàlez Vàzquez, I. (2019). The Changing Nature of Skills and Work in the Digital Age. EUR 29823 EN, Publications Office of the European Union, Luxembourg, https://dera.ioe.ac.uk/34381/1/the_changing_nature_of_work_online_v5%20%28redacted%29.pdf

Gonzalez-Vera, P. (2016). The e-generation: the use of technology for foreign language learning. New perspectives on teaching and working with languages in the digital era, 51–61. https://books.google.co.id/books?hl=id&lr=&id=SwEYDAAAQBAJ&oi=fnd&pg=PA51&dq=The+egeneration:+the+use+of+technology+for+foreign+language+learning&ots=vHCCBjueqi&sig=lrQK1fMYhfAwoZAYNUHgZN4X06Q&redir_esc=y#v=onepage&q=The%20e-generation%3A%20the%20use%20of%20technology%20for%20foreign%20language%20learning&f=false

Hall, L. (2020). Creating Platform-Specific Social Media Content. Digital Marketing Institutes. https://digitalmarketinginstitute.com/resources/toolkits/member-spotlight-creating-platform-specific-social-media-content

Halliday, M.A.K., Matthiessen, C.M.I.M. (2014). An introduction to functional grammar. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9780203783771/introduction-functional-grammar-halliday-christian-matthiessen-michael-halliday-christian-matthiessen DOI: https://doi.org/10.4324/9780203783771

Hicks, T. (2013). Crafting digital writing: composing texts across media and genres. Portsmouth, NH: Heinemann.

Holliday, A. (2016). Doing and writing qualitative research, 3rd ed., Thousand Oaks: Sage.

Kress, G. (2003). Literacy in the new media age. Routledge. DOI: https://doi.org/10.4324/9780203299234

Lampinen, A., Lutz, C., Newlands, G., Light, A., & Immorlica, N. (2018, October). Power struggles in the digital economy: platforms, workers, and markets. In Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing. 417-423. https://dl.acm.org/doi/abs/10.1145/3272973.3273004?casa_token=0XWqFGhiKxcAAAAA:bRyUsLVu3jwieSkFmRmjQswmXpUnSXNCrKVYLeeCQ4U8x1HF4lkwm6yfYtOAalFZAcondplGsdRJzA

Meekings, S. (2021). Utilizing Digital Literacy in the Creative Writing Classroom. Journal of Creative Writing Studies 6(1), 11–28. https://scholarworks.rit.edu/cgi/viewcontent.cgi?article=1196&context=jcws

Merchant, G. (2005). Electric Involvement: Identity performance in children’s informal digital writing. Discourse: Studies in The Cultural Politics of Education, 26(3), 301–314. https://www.researchgate.net/profile/Guy-Merchant/publication/228667778_Electric_Involvement_Identity_performance_in_children's_informal_digital_writing/links/00b495370dd98d5b67000000/Electric-Involvement-Identity-performance-in-childrens-informal-digital-writing.pdf DOI: https://doi.org/10.1080/01596300500199940

Merchant, G. (2007). Writing the future in the digital age. Literacy, 41(3), 118-128. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1467-9345.2007.00469.x DOI: https://doi.org/10.1111/j.1467-9345.2007.00469.x

Moreira, M.A. (2010). Why Offer Information and Digital Competency Training in Higher Education? Information and Digital Competencies in Higher Education [Online monograph], Revista de Universidad y Sociedad del Conominiento (RUSC) 7(2), 2–5. https://educationaltechnologyjournal.springeropen.com/track/pdf/10.7238/rusc.v7i2.976.pdf DOI: https://doi.org/10.7238/rusc.v7i2.976

Phakiti, A. et al., eds. (2018) The Palgrave handbook of applied linguistics research methodology. London: Palgrave Macmillan. DOI: https://doi.org/10.1057/978-1-137-59900-1

Ratajczak-Mrozek, M., Wieczerzycki, M., & Hauke-Lopes, A. (2021). Relationship and digital competencies of individuals in value creation in the Polish digitized envitonment. Journal of Eastern European and Central Asian Research (JEECAR), 8(4), 463-480. DOI: https://doi.org/10.15549/jeecar.v8i4.661

Segura, A. (2021). Your Social Media Partner. Mailchimp. https://mailchimp.com/resources/top-12-types-of-social-media-content-to-create/

Shopova, T. (2014). Digital literacy of students and its improvement at the university. Journal on Efficiency and Responsibility in Education and Science 7(2), 26–32. https://www.eriesjournal.com/index.php/eries/article/view/100 DOI: https://doi.org/10.7160/eriesj.2014.070201

Zailskaite-Jakste, L., & Minelgaite, I. (2021). Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity. Journal of Eastern European and Central Asian Research (JEECAR), 8(2), 160-170. DOI: https://doi.org/10.15549/jeecar.v8i2.501

Published

2022-02-04

How to Cite

Sari, R. P. (2022). The Interaction of User Experiences with Digital Economy Platforms and Creative Writing: Empirical Evidence from Indonesia. Journal of Eastern European and Central Asian Research (JEECAR), 9(1), 120–128. https://doi.org/10.15549/jeecar.v9i1.868