Significances of Marketing Education in Reducing Poverty in Indonesia; Special Review on Quality of Life

Authors

  • Senny Luckyardi Universitas Komputer Indonesia and Universitas Pendidikan Indonesia https://orcid.org/0000-0001-9954-7433
  • Ratih Hurriyati Universitas Pendidikan Indonesia
  • Disman Disman Universitas Pendidikan Indonesia
  • Puspo Dewi Dirgantari Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.15549/jeecar.v9i1.867

Keywords:

Analysis, Marketing Education, Quality of Life, Poverty, Indonesia

Abstract

Poverty in Indonesia has become a critical issue as a result of social and economic disparities.  The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation.  One of the primary causes of entrepreneurial failure, is a lack of public knowledge about marketing.  From the stated problem, the purpose of this research is to investigate how marketing education. Because most previous research focused on unemployment and income levels as indicators of poverty, which did not explain the quality of life comprehensively, a review of the quality of life is required in this study.  Additionally, Man Whitney analysis was used to compare the quality of life in the two groups of respondents using a quantitative method.  Observations were also conducted for a period of six months.  WHOQOL-BREF was used as a research instrument and was distributed to Group 1.  Each respondent is from a different province in Indonesia.  The findings indicate that marketing education can help reduce poverty, resulting in significant improvements in quality of life.  Marketing knowledge leads to positive changes that have a significant impact on human well-being.  This research contributes to our understanding of marketing education as a means of reducing poverty.

References

Abduazimov, M. (2021). Inside Diplomacy during the Pandemic: Change in the Means and Ways of Practice. Indonesian Quarterly, 49(1), 50-66.

Alhashimi, H., Fiallo, A., Freckleton, T. Khalil., M. Mulachela, V and Viera, J (2021). The Future of Diplomacy After COVID-19: Multilateralism and the Global Pandemic. New York: Routledge. DOI: https://doi.org/10.4324/9781003166801

Barrinha, A., & Renard, T. (2017). Cyber-diplomacy: the making of an international society in the digital age. Global Affairs, 3(4-5), 353-364. DOI: https://doi.org/10.1080/23340460.2017.1414924

Anshori, M. F. (2020). Diplomasi Digital Sebagai Dampak Pandemi Global Covid-19: Studi Kasus Diplomasi Indonesia Di Perserikatan Bangsa-Bangsa (Pbb). Mandala: Jurnal Ilmu Hubungan Internasional, 3(1), 100-119. DOI: https://doi.org/10.33822/http://dx.doi.org/10.33822/mjihi.v3i1.1940

Asadi, A. (2017). A Role of Digital Media on Discussing about the Diplomacy in the World. Open Journal of Political Science, 7, 267-275. DOI: https://doi.org/10.4236/ojps.2017.72021

Ashish Sharma & Varsha Sisodia (2021) Digital diplomacy and the global pandemic, Media Asia. DOI: https://doi.org/10.1080/01296612.2021.1973324

Bjola, Corneliu and Holmes, Marcus (2015). Digital Diplomacy: Theory and Practice. New York: Routledge. DOI: https://doi.org/10.4324/9781315730844

Bull, H. (1997/2002). The anarchical society: A study of order in world politics (3rd ed.). Basingstoke: Palgrave. P.165.

Copeland, D. (2015). Digital technology. In A. F. Cooper, J. Heine, & R. Thakur (Eds.), The Oxford handbook of modern diplomacy (pp. 453–472). Oxford: OUP.

DDI, Digital Diplomacy Index, 2021. Retrieved from https://digital-diplomacy-index.com/?country=indonesia

Fletcher, T. (2016). Naked diplomacy: Power and statecraft in the digital age. London: William Collins.

Hocking, B., Melissen, J. (2015). Diplomacy in the digital age. The Hague: Clingendael Institute.

IMF (2020), Fiscal Monitor, retrieved from https://www.imf.org/en/Publications/FM/Issues/2020/09/30/october-2020-fiscal-monitor

Luerdi, L. (2021) “PARADIPLOMACY OF INDONESIAN SUB-STATE ACTOR: DIGITAL DIPLOMACY OF JAKARTA GOVERNMENT IN RESPONSE TO COVID-19”, Berumpun: International Journal of Social, Politics, and Humanities, 4(2), pp. 104-126. DOI: https://doi.org/10.33019/berumpun.v4i2.59

Madu, L., & Kurniawati, E. (2021, October). Economic Diplomacy Strategies to Increase Indonesian Coffee Exports to Russia in Pandemic Times. In RSF Conference Series: Business, Management and Social Sciences, 1(4), 92-97. DOI: https://doi.org/10.31098/bmss.v1i4.362

Ministry of Foreign Affairs of The Republic of Indonesia. (2019, September 10). Indonesia Calls for Digital Diplomacy in the Region. Retrieved from https://kemlu.go.id/portal/en/read/584/view/indonesia-calls-for-digital-diplomacy-in-the-region

Ministry of Foreign Affairs of The Republic of Indonesia. (2021, November 5). International Conference on Digital Diplomacy. Retrieved from https://kemlu.go.id/portal/en/read/3125/berita/international-conference-on-digital-diplomacy

Olubukola S. Adesina. (2017). Foreign policy in an era of digital diplomacy, Cogent Social Sciences, 3(1), 1297175. DOI: https://doi.org/10.1080/23311886.2017.1297175

Purwasito, A., & Kartinawati, E. (2020, December). Hybrid Space and Digital Diplomacy in Global Pandemic Covid-19. In 6th International Conference on Social and Political Sciences (ICOSAPS 2020) (pp. 662-666). Atlantis Press. DOI: https://doi.org/10.2991/assehr.k.201219.100

Sandre, Andreas (2015). Digital Diplomacy: Conversations on Innovation in Foreign Policy. London: Rowman & Littlefield.

Syaifani, S., & Qubba, N. R. (2017). Joko Widodo’s digital diplomacy: A prospect and challenge for Indonesia’s digital diplomacy towards middle power. Jurnal Hubungan Internasional, 10(2), 106-117. DOI: https://doi.org/10.20473/jhi.v10i2.7299

Yahya, T. (2016, April 22). Digital Diplomasi, Sebuah Kebutuhan Mendesak. Retrieved from https://news.detik.com/kolom/d-3194614/digital-diplomacy-sebuah-kebutuhan-mendesak

Yasmin, N. (2019, September 10). Foreign Ministry Step Up Game in Digital Diplomacy. Retrieved from https://jakartaglobe.id/news/foreign-ministry-steps-up-game-in-digital-diplomacy/

Published

2022-02-04

How to Cite

Luckyardi, S., Hurriyati, R. ., Disman, D., & Dirgantari, P. D. (2022). Significances of Marketing Education in Reducing Poverty in Indonesia; Special Review on Quality of Life. Journal of Eastern European and Central Asian Research (JEECAR), 9(1), 101–111. https://doi.org/10.15549/jeecar.v9i1.867

Most read articles by the same author(s)

1 2 3 > >>