Marketing Strategy for Local Superior Commodities and Regional Economic Contributions, Indonesia

Authors

  • Lia Warlina Universitas Komputer Indonesia https://orcid.org/0000-0001-6599-6900
  • Senny Luckyardi Universitas Komputer Indonesia
  • Eddy Soeryanto Soegoto Universitas Komputer Indonesia
  • Sri Supatmi Universitas Komputer Indonesia
  • Faridah Hj Hassan Universiti Teknologi MARA, Shah Alam

DOI:

https://doi.org/10.15549/jeecar.v9i1.866

Keywords:

Agricultural, Commodities, Marketing, Strategy, Sustainability

Abstract

In the agricultural sector of a region, only the best commodities can be favored to boost national economic sustainability. Therefore, the stakeholders need to formulate an effective marketing strategy to improve farmers’ welfare. Marketing strategies were differently influenced by several factors ranging from geography, politics, and people’s consumption patterns. This study compares the marketing strategies for leading agricultural commodities in Indonesia and Uzbekistan to obtain a new formula for marketing agricultural products. Uzbekistan is considered one of the countries in Central Asia that has a lot in common with Indonesia, especially in the agricultural sector, and vice versa. This study aims to develop a marketing strategy for superior regional commodities and see how significant the economic contribution of the Garut region is on a national scale. The method used Literature review. We also conducted a case study and field survey in the Garut region, one of the agriculture centers in Indonesia. The results also indicate that a marketing strategy can boost the economy of a certain area or up to a broad scope. It can be helpful for local governments and business entities to develop effective strategies to deal with the national economy and constant monitoring of farmer effectiveness.

Author Biographies

Senny Luckyardi, Universitas Komputer Indonesia

Senny Luckyardi, Management Department, Faculty of Economic and Business,
Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

Eddy Soeryanto Soegoto, Universitas Komputer Indonesia

Eddy Soeryanto Soegoto, Management Department, Faculty of Economics and Business,
Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

Sri Supatmi, Universitas Komputer Indonesia

Sri Supatmi, Electrical Engineering Department, Faculty of Engineering and Computer Science,
Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

Faridah Hj Hassan, Universiti Teknologi MARA, Shah Alam

AAGBS Universiti Teknologi MARA, Shah Alam, Malaysia

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Published

2022-02-04

How to Cite

Warlina, L., Luckyardi, S., Soegoto, E. S., Supatmi, S., & Hassan, F. H. (2022). Marketing Strategy for Local Superior Commodities and Regional Economic Contributions, Indonesia. Journal of Eastern European and Central Asian Research (JEECAR), 9(1), 1–9. https://doi.org/10.15549/jeecar.v9i1.866

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