The Influence of the Generation Z’s Perception and Psychological Ownership on repurchase Intention of e-shopping: Evidence from Vietnam

Authors

DOI:

https://doi.org/10.15549/jeecar.v9i2.792

Keywords:

Benefits, Drawbacks, E-shopping, Generation Z (Gen Z), Perception, Repurchase

Abstract

One of the most significant achievements of Information Communication Technology (ICT) in commerce is e-shopping, which changes shopping behavior in the retail sector. This research examines how Generation Z’s perceptions of e-shopping benefits and drawbacks and A qualitative method through in-depth interviews and a quantitative method via a questionnaire survey is employed to assess the Generation Z-ers’ attitudes, perceptions, and psychology toward the benefits and drawbacks of e-shopping and their intention of choosing this channel for repurchasing. PLS-SEM will be associated to discover the relationships between Generation Z-ers’ psychological ownership, perceptions of e-shopping benefits and drawbacks, and their online repurchase intention. Findings suggest that Generation Z-ers’ online repurchase intention is due to perceived benefits, psychological ownership, and is regardless of perceived drawbacks. Furthermore, as a moderator of the effect of perceived drawbacks on repurchase intention, psychological ownership may lessen the Generation Z-ers’ concerns of e-shopping drawbacks and enhance their online repurchase intention.

Author Biographies

Diep Thi N. Nguyen, Tomas Bata University in Zlin

Ms. Diep T.N. Nguyen, Ph.D. candidate at Faculty of Management and Economics of Tomas Bata University in Zlin (Czech Republic), has interests in Finance Management, Operations management, especially in retail industry. She posesses working experience in banking, finance, and retail operations as senior manager and trainer. Currently, she teaches Operations management, Risk management as a lecturer at Ho Chi Minh city Open University (Vietnam)

 

Miloslava Chovancová, Tomas Bata University in Zlin

Dr. Miloslava Chovancova, Ass. Professor, Chairman of the Academic Senate of Faculty of Management and Economics, Tomas Bata University in Zlin (Czech Republic). Her research interests are Behavioural Economics, Consumer Economics and Business Administration. Their most recent publication is 'Consumer Behaviour and Warranty Claim: A Study on Czech Consumers'.

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Published

2022-03-08

How to Cite

Nguyen, D. T. N., Hoang, S. D., Chovancová, M., & Tran, K. H. (2022). The Influence of the Generation Z’s Perception and Psychological Ownership on repurchase Intention of e-shopping: Evidence from Vietnam. Journal of Eastern European and Central Asian Research (JEECAR), 9(2), 240–259. https://doi.org/10.15549/jeecar.v9i2.792