Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era
DOI:
https://doi.org/10.15549/jeecar.v10i6.1503Keywords:
digital entrepreneurship, tourism 4.0, nomadic, staycation, storynomicsAbstract
This research analyzes digital entrepreneurship strategies by tourism industry players in Tourism 4.0. The research method used in this research is descriptive with a qualitative approach. Primary data sources come from the results of in-depth interviews with informants. In comparison, the secondary data sources are obtained from the search results of research results and statements of informants published in the media. The data that has been obtained is triangulated before being analyzed. The study results stated that digital entrepreneurship in the Indonesian tourism industry is multiplying. Several factors that support the growth of digital entrepreneurship include internet penetration, large population demographics, and digitization in the tourism industry. Digital entrepreneurship actors in the tourism industry are implementing several strategies to survive during and after the Covid-19 pandemic and entering the era of Tourism 4.0. This strategy successfully attracts tourists to continue to carry out tourism activities.
References
Ab, A., Hasbi, A., Ridwan, M., Eppang, B. M., & Khalid, I. (2020). Optimization of Pencong Hot Springs Area in Gowa Regency of South Sulawesi, Indonesia. Culture, People and Technology: The Driving Forces for Tourism Cities Proceedings of 8th ITSA Biennial Conference 2020, 489.
Anderson, J., & Rainie, L. (2020). Many tech experts say digital disruption will hurt democracy. Pew Research Center, 22.
Avriyanti, S. (2021). Strategi Bertahan Bisnis di Tengah Pandemi Covid-19 Dengan Memanfaatkan Bisnis Digital (Studi Pada UKM yang Terdaftar Pada Dinas Koperasi, Usaha Kecil dan Menengah Kabupaten Tabalong). Jurnal PubBis, 5(1), 60–74. https://doi.org/10.35722/pubbis.v5i1.380
Bec, A., Moyle, B., Schaffer, V., & Timms, K. (2021). Virtual reality and mixed reality for second chance tourism. Tourism Management, 83, 104256. https://doi.org/10.1016/j.tourman.2020.104256 DOI: https://doi.org/10.1016/j.tourman.2020.104256
Belinda, F. (2020). Culture Based Tourism Study in New Normal Era in Badung District. International Review of Humanities Studies, 5(2). DOI: https://doi.org/10.7454/irhs.v0i0.255
BPS. (2021). Jumlah kunjungan wisman ke Indonesia bulan Desember 2020 mencapai 164,09 ribu kunjungan. Berita Resmi Statistik, 11/02/Th. XXIV, 1 Februari 2021.
Davidson, E., & Vaast, E. (2010). Digital entrepreneurship and its sociomaterial enactment. 2010 43rd Hawaii International Conference on System Sciences, 1–10. https://doi.org/10.1109/HICSS.2010.150 DOI: https://doi.org/10.1109/HICSS.2010.150
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150, 119791. https://doi.org/10.1016/j.techfore.2019.119791. DOI: https://doi.org/10.1016/j.techfore.2019.119791
Farani, A. Y., Karimi, S., & Motaghed, M. (2017). The role of entrepreneurial knowledge as a competence in shaping Iranian students’ career intentions to start a new digital business. European Journal of Training and Development. https://doi.org/10.1108/EJTD-07-2016-0054.
Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from Indian context. International Journal of U-and e-Service, Science and Technology, 6(6), 187–194. http://dx.doi.org/10.14257/ijunesst.2013.6.6.17. DOI: https://doi.org/10.14257/ijunesst.2013.6.6.17
Ghezzi, A., & Cavallo, A. (2020). Agile business model innovation in digital entrepreneurship: Lean startup approaches. Journal of Business Research, 110, 519–537. https://doi.org/10.1016/j.jbusres.2018.06.013. DOI: https://doi.org/10.1016/j.jbusres.2018.06.013
Ghosh, S., Hughes, M., Hughes, P., & Hodgkinson, I. (2021). Corporate Digital Entrepreneurship: Leveraging Industrial Internet of Things and Emerging Technologies. Digital Entrepreneurship, 183. https://doi.org/10.1007/978-3-030-53914-6_10 DOI: https://doi.org/10.1007/978-3-030-53914-6_10
Giones, F., & Brem, A. (2017). Digital technology entrepreneurship: A definition and research agenda. Technology Innovation Management Review, 7(5). https://doi.org/10.22215/timreview/1076 DOI: https://doi.org/10.22215/timreview/1076
González-Reverté, F. (2019). Building sustainable smart destinations: an approach based on the development of Spanish smart tourism plans. Sustainability, 11(23), 6874. https://doi.org/10.3390/su11236874. DOI: https://doi.org/10.3390/su11236874
Hair, N., Wetsch, L. R., Hull, C. E., Perotti, V., & Hung, Y.-T. C. (2012). Market orientation in digital entrepreneurship: advantages and challenges in a Web 2.0 networked world. International Journal of Innovation and Technology Management, 9(06), 1250045. https://doi.org/10.1142/s0219877012500459 DOI: https://doi.org/10.1142/S0219877012500459
Hermanto, B., & Suryanto, S. (2020). Business ecosystem policy for micro , small. Academy of Entrepreneurship Journa, 26(4), 1–7. https://doi.org/10.5901/mjss.2017.v8n1p110
Huang, Y.-C., Backman, S. J., Backman, K. F., & Moore, D. (2013). Exploring user acceptance of 3D virtual worlds in travel and tourism marketing. Tourism Management, 36, 490–501. https://doi.org/10.1016/j.tourman.2012.09.009 DOI: https://doi.org/10.1016/j.tourman.2012.09.009
Jones, C., & Pimdee, P. (2017). Innovative ideas: Thailand 4.0 and the fourth industrial revolution. Asian International Journal of Social Sciences, 17(1), 4–35. https://doi.org/10.29139/aijss.20170101 DOI: https://doi.org/10.29139/aijss.20170101
Kemp, S. (2021). Digital 2021: The latest insights into the ‘State of Digital.’ We Are Social, Hootsuite. Pridobljeno s Https://Wearesocial. Com/Blog/2021/01/Digital-2021-the-Latestinsights-into-the-State-of-Digital.
Kopalle, P. K., Kumar, V., & Subramaniam, M. (2020). How legacy firms can embrace the digital ecosystem via digital customer orientation. Journal of the Academy of Marketing Science, 48(1), 114–131. https://doi.org/10.1007/s11747-019-00694-2 DOI: https://doi.org/10.1007/s11747-019-00694-2
Korže, S. Z. (2019). From Industry 4.0 to Tourism 4.0. Innovative Issues and Approaches in Social Sciences, 12(3), 541–1855. https://doi.org/10.12959/issn.1855-0541.iiass-2019-no3-art3 DOI: https://doi.org/10.12959/issn.1855-0541.IIASS-2019-no3-art3
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2018). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research. https://doi.org/10.1108/ijebr-06-2018-0425 DOI: https://doi.org/10.1108/IJEBR-06-2018-0425
Kurniati, P. S., & Suryanto, S. (2022). The Role of the Indonesian Government in the Era of Banking Disruption Innovation. Journal of Eastern European and Central Asian Research (JEECAR), 9(1), 93–100. https://doi.org/10.15549/jeecar.v9i1.881 DOI: https://doi.org/10.15549/jeecar.v9i1.881
Le Dinh, T., Vu, M. C., & Ayayi, A. (2018). Towards a living lab for promoting the digital entrepreneurship process. International Journal of Entrepreneurship, 22(1), 1–17.
Lee, M., Yun, J. J., Pyka, A., Won, D., Kodama, F., Schiuma, G., Park, H., Jeon, J., Park, K., & Jung, K. (2018). How to respond to the fourth industrial revolution, or the second information technology revolution? Dynamic new combinations between technology, market, and society through open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), 21. https://doi.org/10.3390/joitmc4030021 DOI: https://doi.org/10.3390/joitmc4030021
Muafi, M., Syafri, W., Prabowo, H., & Nur, S. A. (2021). Digital Entrepreneurship in Indonesia: A Human Capital Perspective. Journal of Asian Finance, Economics and Business, 8(3), 351–359. https://doi.org/10.13106/jafeb.2021.vol8.no3.0351
Nadia, A., & Youssef, J. (2019). The typology of digital entrepreneurship in Morocco. Indian Journal of Science and Technology, 12(31), 1–6. https://doi.org/10.17485/ijst/2019/v12i31/147274 DOI: https://doi.org/10.17485/ijst/2019/v12i31/147274
Nitsche, P., Widhalm, P., Breuss, S., Brändle, N., & Maurer, P. (2014). Supporting large-scale travel surveys with smartphones–A practical approach. Transportation Research Part C: Emerging Technologies, 43, 212–221. https://doi.org/10.1016/j.trc.2013.11.005 DOI: https://doi.org/10.1016/j.trc.2013.11.005
Ozturk, H. M. (2021). Technological Developments: Industry 4.0 and Its Effect on the Tourism Sector. In Research Anthology on Cross-Industry Challenges of Industry 4.0 (pp. 1464–1487). IGI Global. DOI: https://doi.org/10.4018/978-1-7998-8548-1.ch073
Peceny, U. S., Urbančič, J., Mokorel, S., Kuralt, V., & Ilijaš, T. (2019). Tourism 4.0: challenges in marketing a paradigm shift. In Consumer Behavior and Marketing. IntechOpen.
Pereira, A. C., & Romero, F. (2017). A review of the meanings and the implications of the Industry 4.0 concept. Procedia Manufacturing, 13, 1206–1214. https://doi.org/10.1016/j.promfg.2017.09.032 DOI: https://doi.org/10.1016/j.promfg.2017.09.032
Prabawa, I. W. S. W., & Pertiwi, P. R. (2020). The Digital Nomad Tourist Motivation in Bali: Exploratory Research Based on Push and Pull Theory. Athens Journal of Tourism, 7(3). https://doi.org/10.30958/ajt.7-3-3 DOI: https://doi.org/10.30958/ajt.7-3-3
Richter, C., Kraus, S., Brem, A., Durst, S., & Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, 26(3), 300–310. https://doi.org/10.1111/caim.12227 DOI: https://doi.org/10.1111/caim.12227
Sartori, R., Favretto, G., & Ceschi, A. (2013). The relationships between innovation and human and psychological capital in organizations: a review. The Innovation Journal, 18(3), 2. https://doi.org/10.3389/fpsyg.2018.00313
Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism Management Perspectives, 37, 100786. https://doi.org/10.1016/j.tmp.2020.100786 DOI: https://doi.org/10.1016/j.tmp.2020.100786
Sia, S. K., Soh, C., & Weill, P. (2016). How DBS Bank Pursued a Digital Business Strategy. MIS Quarterly Executive, 15(2).
Spiegel, O., Abbassi, P., Zylka, M. P., Schlagwein, D., Fischbach, K., & Schoder, D. (2016). Business model development, founders' social capital and the success of early stage internet startups: a mixed‐method study. Information Systems Journal, 26(5), 421–449. https://doi.org/10.1111/isj.12073 DOI: https://doi.org/10.1111/isj.12073
Stankov, U., & Gretzel, U. (2020). Tourism 4.0 technologies and tourist experiences: a human-centered design perspective. Information Technology & Tourism, 22(3), 477–488. https://doi.org/10.1007/s40558-020-00186-y DOI: https://doi.org/10.1007/s40558-020-00186-y
Sudapet, I. N., Nasihien, R. D., Setiawan, M. I., & Zulkifli, C. Z. (2021). e-Wisata Android App Designed for Tourism, Regional Gdp, and Tax of Regional Government Budget in Indonesia: The Context of Indistrial Revolution 4.0. International Journal of EBusiness and EGovernment Studies, 13(1), 202–219. https://doi.org/10.1088/1755-1315/498/1/012110
Sunarsi, D., Suryani, N. L., & Jati, W. (2020). Covid-19 Pandemic Analysis Toward Productivity Giving Layoffs Effect in The Company of Industrial Sector around South Tangerang. Prosiding ICoISSE, 1(1), 472–481.
Suryanto. (2019). Analysis of entrepreneurship ecosystem at university. In Journal of Entrepreneurship Education (Vol. 22, Issue 4).
Suryanto, S., & Kurniati, P. S. (2020). Tourism Development Strategy in Indonesia. Academy of Strategic Management Journal, 19(6), 1–8. https://doi.org/10.4108/eai.25-10-2019.2300545
Suryanto, S., Muhyi, H. A., Kuirniati, P. S., & Mustapha, N. (2022). Banking financial performance in the industry financial technology era. Journal of Eastern European and Central Asian Research (JEECAR), 9(5), 889–900. https://doi.org/10.15549/jeecar.v9i5.1075 DOI: https://doi.org/10.15549/jeecar.v9i5.1075
Sussan, F., & Acs, Z. J. (2017). The digital entrepreneurial ecosystem. Small Business Economics, 49(1), 55–73. https://doi.org/10.1007/s11187-017-9867-5 DOI: https://doi.org/10.1007/s11187-017-9867-5
Triwibowo, W. (2021). Wonderin.id, Mendukung Digitalisasi Industri Pariwisata Indonesia. Digitalbisa.Id. https://www.digitalbisa.id/artikel/memajukan-pariwisata-indonesia-lewat-wonderinid-Nom2h
Urbach, N., Ahlemann, F., Böhmann, T., Drews, P., Brenner, W., Schaudel, F., & Schütte, R. (2019). The impact of digitalization on the IT department. Business & Information Systems Engineering, 61(1), 123–131. https://doi.org/10.1007/s12599-018-0570-0 DOI: https://doi.org/10.1007/s12599-018-0570-0
Wahyono, Z., & Razak, M. A. A. (2020). Islamic Tourism in Southeast Asia: The Concept and its Implementation. International Journal of Halal Research, 2(2), 90–105. https://doi.org/10.18517/ijhr.2.2.90-105.2020 DOI: https://doi.org/10.18517/ijhr.2.2.90-105.2020
Waraney, S. P. F., Tulenan, V., & Sinsuw, A. A. E. (2017). Pengembangan Virtual Tour Potensi Wisata Baru Di Sulawesi Utara Menggunakan Teknologi Video 360 Derajat. Jurnal Teknik Informatika, 12(1). https://doi.org/10.35793/jti.12.1.2017.17851
Wirawan, P. E., Pujiastuti, S., Astuti, S., & Nyoman, N. (2020). Strategi Bertahan Hotel Di Bali Saat Pandemi Covid-19. Jurnal Kajian Bali (Journal of Bali Studies), 579–602. https://doi.org/10.24843/jkb.2020.v10.i02.p11 DOI: https://doi.org/10.24843/JKB.2020.v10.i02.p11
Yin, Z., Gong, X., Guo, P., & Wu, T. (2019). What drives entrepreneurship in digital economy? Evidence from China. Economic Modelling, 82, 66–73. https://doi.org/10.1016/j.econmod.2019.09.026 DOI: https://doi.org/10.1016/j.econmod.2019.09.026
Zarrouk, H., Sherif, M., Galloway, L., & El Ghak, T. (2020). Entrepreneurial orientation, access to financial resources and SMEs’ business performance: The case of the United Arab Emirates. The Journal of Asian Finance, Economics, and Business, 7(12), 465–474. https://doi.org/10.13106/jafeb.2020.vol7.no12.465 DOI: https://doi.org/10.13106/jafeb.2020.vol7.no12.465
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Poni Sukaesih Kurniati, Suryanto Suryanto
This work is licensed under a Creative Commons Attribution 4.0 International License.
The JEECAR journal allows the author(s) to hold the copyright and publishing rights of their own manuscript without restrictions.
This journal applies the Creative Attribution Common License to works we publish, and allows reuse and remixing of its content, in accordance with a CC-BY 4.0 license.
Authors are free to: Share — copy and redistribute the material in any medium or format and Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions — The author may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
The JEECAR Journal is committed to the editorial principles of all aspects of publication ethics and publication malpractice as assigned by the Committee on Public Ethics.
