Implementing of digital models in marketing, impact and perspectives

Authors

DOI:

https://doi.org/10.15549/jeecar.v11i3.1437

Keywords:

Digital marketing, Models, production management, consumer behavior, ecosystem, modern economy

Abstract

The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investigated what models are in use today and whether it is possible to offer a new model to the market to make things easier for marketers. A new model was created based on one of the companies that use different digital tools. Marketers can learn helpful information from models when developing a digital marketing strategy, conducting an audit, or reviewing online communications. Company leaders must be aware that the marketing strategies they have adopted in the past year will not work under current conditions, which means they should be adapted to current trends.

Author Biographies

Nino Tchanturia, Caucasus International University

Ms. Nino Tchanturia is a PhD student in the Caucasus International University. She is also an Assistant professor in Guram Tavartkiladze Tbilisi Teaching University. In addition, she is working as Marketplace Manager and sells different type of products through e-commerce.

Rusudan Dalakishvili, David Aghmashenebeli National Defense Academy of Georgia, Gori, Georgia

Dr. Rusudan Dalakishvili is an associate professor at David Aghmashenebeli National Defense Academy of Georgia. He is also an associate professor at the Caucasus International University and the head of the international marketing master's program. Awarded by the American Economic Association as an international trainer of economics. He is engaged in both teaching and research activities.

Zurab Mushkudiani, Georgian International University, Tbilisi, Georgia; Monmouth University, New Jersey, USA

Dr. Zurab Mushkudiani, Ph.D. in Business Administration. He has been teaching for 16 years at the university and public high schools. In addition to teaching, Dr. Zurab Mushkudiani works in Monmouth University, New Jersey, USA. He has been working as a PR specialist at Kutaisi City Council since 2002. He regularly takes active participation in different professional, educational, scientific, and cultural projects, conferences, training, seminars, and workshops throughout the world. He attended an English language intensive course at Edinburgh Language Academy (UK) and the Training of Trainers Summer Institute (TOTSI) in the USA.

Ekaterine Gulua, Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia

Dr. Ekaterine Gulua PhD in Economics. Professor at Ivane Javakhishvili Tbilisi State University (TSU); Founder and CEO of Human Potential Management Laboratory, Faculty of Economics and Business, TSU: Her current research interests include Management, The Art of Management, Strategic Human Resource Management, Leadership, Talent Management, Human Potential Management, Management of Higher Education Institutions, Management of Organizational Culture, and Structuring of Organizations.

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Published

2024-06-04

How to Cite

Tchanturia, N., Dalakishvili, R., Mushkudiani, Z., & Gulua, E. (2024). Implementing of digital models in marketing, impact and perspectives. Journal of Eastern European and Central Asian Research (JEECAR), 11(3), 452–464. https://doi.org/10.15549/jeecar.v11i3.1437