Religious value-based strategy model on steel construction businesses performance
DOI:
https://doi.org/10.15549/jeecar.v10i4.1367Keywords:
External Environment, Internal Environment, Religiosity Program, Religiosity Atmosphere, Business PerformanceAbstract
While the importance of implementing value-based strategies has been widely researched, empirical research on applying such strategies to create a religious atmosphere that can improve workers’ performance in companies is limited. Therefore, this study aims to generate a Value-Based Strategy Model for creating a religious atmosphere and examine its influence on steel construction businesses' performance in Indonesia. The model is based on the concept of religious-based values, which provide a competitive advantage for companies by affecting the performance of workers and the overall company performance. The population for this study was 120 steel construction companies in Indonesia, and the SEM-PLS technique was used for analysis. The findings demonstrate that a value-based strategy that creates a religious atmosphere significantly and positively affects the business performance of steel construction companies in Indonesia.
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