Contrasting the drivers of Islamic bank adoption in Indonesia

Authors

  • Wenda Wahyu Christiyanto Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung; STIE PGRI Dewantara, Jombang https://orcid.org/0000-0002-8483-6483
  • Vanessa Gaffar Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung
  • Hilda Monoarfa Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia https://orcid.org/0000-0002-1911-5815
  • Denny Andriana Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung https://orcid.org/0000-0003-3167-0261
  • Eddy Soeryanto Soegoto Faculty of Economics and Business, Universitas Komputer Indonesia, Bandung

DOI:

https://doi.org/10.15549/jeecar.v10i4.1353

Keywords:

Adoption, Islamic Bank, Multigroup Analysis, PLS-SEM

Abstract

This study aims to determine Indonesia's Islamic Bank Adoption drivers, especially in some customer groups. PLS-SEM is an analytical method used to test hypotheses. The analysis results show that the mediation type is partial mediation, but the mediation type for East Java customers and Generation Z is complete mediation. Based on the results, Islamic Banks must maintain their excellence to attract more customers. The sense of security in using Islamic Bank products and services is the primary indicator for East Java, generation Z, and non-generation Z customers. The reliability of Islamic Bank products and services is the primary indicator for non-East Java customers. Islamic Banks must also be able to build customer intentions to use Islamic Bank products and services, especially for Generation Z East Java customers. This study finds that intention needs to be built to increase the Adoption of Islamic banking products and services.

 

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Published

2023-07-01

How to Cite

Christiyanto, W. W., Gaffar, V., Monoarfa, H., Andriana, D., & Soegoto, E. S. (2023). Contrasting the drivers of Islamic bank adoption in Indonesia. Journal of Eastern European and Central Asian Research (JEECAR), 10(4), 589–598. https://doi.org/10.15549/jeecar.v10i4.1353