The Promotion Implementation of the Culture and Tourism Department of Indonesia on the Open Pit Nam Salu Geosit Tourism Object
DOI:
https://doi.org/10.15549/jeecar.v9i1.871Keywords:
Promotion, Culture, TourismAbstract
The purpose of the study was to determine the implementation of the promotion of the Department of Culture and Tourism of East Belitung Regency at the Open Pit Nam Salu Geosit tourist attraction. The research was conducted with a qualitative approach, using descriptive methods, data collection techniques using literature review, and field studies consisting of observations, interviews, and documentation. The results showed that various promotions had been carried out. Other promotional activities include sales promotions by launching tour package events in collaboration with the Communication and Informatics Office, Education Office, Industry and Trade Cooperative Office in charge of Small and Medium Enterprises (SMEs) in East Belitung Regency, as well as local and national media. The promotion was carried out because the target public of the Open Pit Nam Salu Geosit tourist attraction varied from social, economic, and age backgrounds. The promotion's impact and usefulness are that more and more people know about the Open Pit Nam Salu Geosit tourist attraction, so they are interested in visiting it, making tourist attraction more popular. Research advice is to pay attention to places that sell billboards. For example, by placing them in the middle of the city that the public easily sees them.
References
Ajeng Fitri N. (2016). Penelitian ini memiliki beberapa tujuan, pertama untuk mengetahui pengaruh daya tarik wisata terhadap kepuasan wisatawan , tujuan kedua untuk mengetahui pengaruh kepuasan wisatawan terhadap niat kunjungan ulang dan tujuan yang ketiga untuk mengetahui pen. (2), 1–9.
Speirs, A. 2010 Yogyakarta Kompas.com
Aliyah, K. A. (2017). Pengaruh promosi melalui media sosial terhadap keputusan pembelian dengan viral marketing sebagai variabe intervening
Ardianto, E. (2010). Metode Penelitian Public Relations. Kuantitatid Dan Kualitatif. Bandung: Simbiosa Rekatama
Basiya, R., Abdul, H., & Rozak, A. (2012). Kualitas dayatarik wisata, kepuasan dan niat kunjungan kembali wisatawan mancanegara di jawa tengah. Dinamika Kepariwisataan, 2(XI), 1–12.
Diniyah, F. (2019). Pengaruh Daya Tarik Wisata Terhadap Minat Kunjungan Ulang Wisatawan (Studi di Museum Benteng Vredeburg Yogyakarta). DOI: https://doi.org/10.31227/osf.io/2n3cu
Evilliah, Wawancara 5 juli 2021, pukul 13.00 WIB DOI: https://doi.org/10.5005/aijoc-13-1-iv
Hendrawathy, I Dewa Ayu, Eksistensi Dramawisata dalam Pemulihan Kepariwisataan Bali Pasca Krisis (Suatu Tinjauan Fenomenologys Komunikasi), Jurnal Kajian Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Dwijendra Denpasar, Vol.2, No, 1, Hal 51-64, ISSN: 1907-5413
Wartaeven. (2021). https://wartaevent.com/promosi-budaya-indonesia-lewat-media-digital/, Wartaeven.com. Kabupaten Blitar, Wednesday, October 20, 2021, pukul 05.15 WIB
Oktoriady, I. (2021). Wawancara, Kamis 25 maret 2021, pukul 11.30 WIB dan Senin 5 Juli 2021, Pukul 15,30 WIB
Werthi, K. T. (2021). Dosen STMIK Primakara sekaligus Relawan TIK Bali, saat menjadi pembicara dalam Webinar Gerakan Nasional Literasi Digital 2021 untuk wilayah Kabupaten Blitar, Jawa Timur.
Sudana, I. P. (2013). Strategi Pengembangan Desa Wisata Ekologis di Desa Belimbing, Kecamatan Pupuan Kabupaten Tabanan. Analisis Pariwisata, 13(1), 11-31.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Tjipno, F. (2008). Strategi pemasaran. Penerbit Andi.
Yoety, O. A. (2006). Komersialisasi seni budaya dalam pariwisata. Angkasa, 1985.
Fanny, Y. (2017). Pengaruh Daya Tarik Wisata Terhadap Keputusan Berkunjung Ke Objek Wisata Alahan Panjang Resort Danau Diatas Kabupaten Solok. (September).
Downloads
Published
How to Cite
Issue
Section
License
The JEECAR journal allows the author(s) to hold the copyright and publishing rights of their own manuscript without restrictions.
This journal applies the Creative Attribution Common License to works we publish, and allows reuse and remixing of its content, in accordance with a CC-BY 4.0 license.
Authors are free to: Share — copy and redistribute the material in any medium or format and Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions — The author may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
The JEECAR Journal is committed to the editorial principles of all aspects of publication ethics and publication malpractice as assigned by the Committee on Public Ethics.
