Impact of self-efficacy and mediating factors on Fintech adoption in the VUCA era

Authors

  • Nguyen Thi Chinh National Economics University, Hanoi, Vietnam
  • Khuc The Anh National Economics University, Hanoi, Vietnam https://orcid.org/0000-0002-0918-7700
  • Nguyen Duc Duong Coventry University, England, UK
  • Phuong Kim Quoc Cuong National Economics University, Hanoi, Vietnam
  • Le Dieu Linh National Economics University, Hanoi, Vietnam https://orcid.org/0009-0009-4844-8051

DOI:

https://doi.org/10.15549/jeecar.v11i4.1740

Keywords:

Facilitating conditions, Financial literacy, Financial self-efficacy, Fintech

Abstract

This paper aims to understand the impact of factors affecting the relationship between intention and using Fintech in the VUCA era, which stands for volatility, uncertainty, complexity, and ambiguity. A cross-sectional design was employed in this study. The data was collected via questionnaires, with 1,411 usable responses received through the survey. Partial least squares structural equation modeling (PLS-SEM) was employed to assess the process with SmartPLS 4. Our research did figure out the positive impact of Perceived Usefulness and Perceived Ease of use on behavioral intention and the positive impact of Intention on Using Fintech behavior. Simultaneously, we indicated that Financial literacy could moderate the relationship between Intention and Using Fintech behavior, and Financial self-efficacy would be a mediator of the association between Financial literacy and Using Fintech behavior. Based on the results, we make some recommendations for Fintech developers in Vietnam.

Author Biographies

Nguyen Thi Chinh, National Economics University, Hanoi, Vietnam

National Economics University, Hanoi, Vietnam

Khuc The Anh, National Economics University, Hanoi, Vietnam

Bio goes here.

Nguyen Duc Duong, Coventry University, England, UK

Coventry University, England, UK

Phuong Kim Quoc Cuong, National Economics University, Hanoi, Vietnam

National Economics University, Hanoi, Vietnam

Le Dieu Linh, National Economics University, Hanoi, Vietnam

National Economics University, Hanoi, Vietnam

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2024-08-03

How to Cite

Thi Chinh, N., The Anh, K., Nguyen Duc, D., Phuong Kim Quoc, C., & Linh, L. D. (2024). Impact of self-efficacy and mediating factors on Fintech adoption in the VUCA era. Journal of Eastern European and Central Asian Research (JEECAR), 11(4), 796–812. https://doi.org/10.15549/jeecar.v11i4.1740