The role of ecotourism in preserving environmental awareness, cultural and natural attractiveness for promoting local communities in Bali, Indonesia

Authors

DOI:

https://doi.org/10.15549/jeecar.v10i7.1386

Keywords:

Eco-tourism, environmental awareness, cultural and natural attractiveness, eco-tourism attributes, destination image, intention to visit, Subak Sembung Bali

Abstract

Ecotourism is a form of sustainable tourism that aims to preserve the natural environment and wildlife while benefiting local communities. It is a responsible and ethical way of travel that promotes environmental awareness, education, and cultural exchange. Ecotourism has gained popularity recently due to growing concerns over environmental degradation and climate change. This study discusses the influence of environmental awareness, cultural and natural attractiveness, and ecotourism attributes on destination image and intention to visit. The location of the study is in Bali, Indonesia. This study used quantitative research using purposive random sampling and analyzed using SmartPLS. The results explain a significant positive relationship between environmental awareness, cultural and natural attractiveness, and ecotourism attributed to destination image and intention to visit.

Author Biographies

I Dewa Gde Satrya, University of Ciputra Surabaya

I Dewa Gde Satrya, is an Assistant Professor in the Tourism Study program at the University of Ciputra, Surabaya, Indonesia. He teaches Ecotourism and Tourism Practice.

Thomas S Kaihatu, Universitas Ciputra Surabaya

Thomas S Kaihatu is an Associate Professor in the Management Study Program at the University of Ciputra, Surabaya, Indonesia. He teaches Marketing Management and Entrepreneurship.

Lexi Pranata Budidharmanto, Universitas Ciputra Surabaya

Lexi Pranata Budidharmanto is an Assistant Professor in the Tourism Study Program at the University of Ciputra, Surabaya, Indonesia. He teaches Facility Management and Risk Management.

Denis Fidita Karya, Universitas Nahdlatul Ulama Surabaya

Denis Fidita Karya is an Assistant Professor at University of Nahdlatul Ulama Surabaya, Indonesia. He teaches Statistics, Entrepreneurship, Human Resource Management, and Operational Management.

Ni Wayan Purnami Rusadi, Politeknik Nasional, Indonesia

Ni Wayan Purnami Rusadi is an Assistant Professor at the National Polytechnic, Indonesia. She teaches Agrotourism and Entrepreneurship.

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Published

2023-12-03

How to Cite

Satrya, I. D. G., Kaihatu, T. S., Budidharmanto, L. P., Karya, D. F., & Rusadi, N. W. P. (2023). The role of ecotourism in preserving environmental awareness, cultural and natural attractiveness for promoting local communities in Bali, Indonesia: . Journal of Eastern European and Central Asian Research (JEECAR), 10(7), 1063–1075. https://doi.org/10.15549/jeecar.v10i7.1386