Business networking in social media - a case study of Polish export professionals

Authors

  • Bartosz Deszczynski Poznan University of Economics and Business

DOI:

https://doi.org/10.15549/jeecar.v5i1.185

Keywords:

business networking, business relationships, GoldenLine, LinkedIn, social media, trust

Abstract

The article offers a literature review on the role of trust in the business relationship development. It describes the role of social media in the cognitive and affective trust building. The focal point of the article is devoted to an empirical research covering the use of LinkedIn and GoldenLine professional social media platforms by Polish export professionals. It indicates their overall passivity in maintaining a trusty online appearance, but it also touches the limitations of social media communications. The article gives also some managerial recommendations dealing social media B2B involvement and argues that in predictable future the deployment of social media in business networking will remain in its infancy.

Author Biography

Bartosz Deszczynski, Poznan University of Economics and Business

Assistant Professor of Poznan University of Economics and Business in Poland (PUE) in the Department of International Marketing. Author of 30 publications in the field of relationship management, Lecturer and Marketing module Leader in PUE’a MBA programme, Plenipotentiary of the Rector for cooperation on didactics with business practice (open lectures), Plenipotentiary of the Dean of International Business and Economics Faculty for student trainee programmes. Leader of a Polish National Centre of Science funded research project: “The maturity of corporate relationship management and competitiveness”. Research areas: relationship management, Resource Based View (RBV).

Correspondence to: Bartosz Deszczy?ski, Uniwersytet Ekonomiczny w Poznaniu, Katedra Marketingu Mi?dzynarodowego, al. Niepodleg?o?ci 10, 61-875 Pozna?, Polska, e-mail: bartosz.deszczynski@ue.poznan.pl

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Published

2018-05-01

How to Cite

Deszczynski, B. (2018). Business networking in social media - a case study of Polish export professionals. Journal of Eastern European and Central Asian Research (JEECAR), 5(1), 13. https://doi.org/10.15549/jeecar.v5i1.185