Borirakcharoenkit, Puncharat, Sasiwemon Sukhabot, Idsaratt Rinthaisong, and Nimit Soonsan. 2022. “The Effect of Brand Equity on Investor Loyalty in Online Securities Trading Using the Technology Acceptance Model”. Journal of Eastern European and Central Asian Research (JEECAR) 9 (2):295-308. https://doi.org/10.15549/jeecar.v9i2.829.