BORIRAKCHAROENKIT, Puncharat; SUKHABOT, Sasiwemon; RINTHAISONG, Idsaratt; SOONSAN, Nimit. The effect of brand equity on investor loyalty in online securities trading using the Technology Acceptance Model. Journal of Eastern European and Central Asian Research (JEECAR), [S. l.], v. 9, n. 2, p. 295–308, 2022. DOI: 10.15549/jeecar.v9i2.829. Disponível em: https://ieeca.org/journal/index.php/JEECAR/article/view/829. Acesso em: 5 may. 2024.