VAN THUY, Nguyen; THI NGOC ANH, Nguyen; THI XUAN BINH, Ngo. Impact Of Brand Equity On Consumer Purchase Decision: A Case Study Of Mobile Retailer In Hochiminh City, Vietnam. Journal of Eastern European and Central Asian Research (JEECAR), [S. l.], v. 9, n. 2, p. 229–239, 2022. DOI: 10.15549/jeecar.v9i2.762. Disponível em: https://ieeca.org/journal/index.php/JEECAR/article/view/762. Acesso em: 18 may. 2024.