LIU, Ran. Should Advertising Be Standardized Based on Specific Cultural Dimensions? - A Comparative Study of Ad Preference and Cultural Dimensions in the US and China. Journal of Eastern European and Central Asian Research (JEECAR), [S. l.], v. 3, n. 1, p. 7, 2016. DOI: 10.15549/jeecar.v3i1.115. Disponível em: https://ieeca.org/journal/index.php/JEECAR/article/view/115. Acesso em: 30 apr. 2024.