ZEJNULLAHU PLLANA, Donjeta; FEJZA ADEMI, Vjosa. Investigating the impact of advertising spending on brand equity dimensions in Kosovo: A comprehensive market analysis. Journal of Eastern European and Central Asian Research (JEECAR), [S. l.], v. 11, n. 5, p. 838–849, 2024. DOI: 10.15549/jeecar.v11i5.1419. Disponível em: https://ieeca.org/journal/index.php/JEECAR/article/view/1419. Acesso em: 16 oct. 2024.