Borirakcharoenkit, P., Sukhabot, S., Rinthaisong, I., & Soonsan, N. (2022). The effect of brand equity on investor loyalty in online securities trading using the Technology Acceptance Model. Journal of Eastern European and Central Asian Research (JEECAR), 9(2), 295–308. https://doi.org/10.15549/jeecar.v9i2.829