Knowledge Management as a Basis of Modern Development of the Companies

Authors

  • Alla Polyanska Ivano-Frankivsk National Technical University of Oil and Gas, UA
  • Oksana Malynka Ivano-Frankivsk National Technical University of Oil and Gas, UA

DOI:

https://doi.org/10.15549/jeecar.v1i2.19

Keywords:

knowledge, knowledge management, business development, knowledge management cycle, brand.

Abstract

This paper considers the management process of the development of companies on the basis of the knowledge management concept. On the one hand, a wide range of publications on this subject facilitates the usage of the conceptual aspects of knowledge management for reaching the goals of the development of the Ukrainian companies. On the other, hand it requires adaptation of scientific achievements for solving various problematic situations in practice. Attention is paid to the potential of the Ukrainian companies’ development on the basis of the knowledge potential estimate. This paper examines the knowledge management process in an example of the improvement of brand management process. It suggests and substantiates the main directions and ways of the practical application of this concept for the Ukrainian companies on the basis of the knowledge management cycle.

Author Biographies

Alla Polyanska, Ivano-Frankivsk National Technical University of Oil and Gas, UA

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Oksana Malynka, Ivano-Frankivsk National Technical University of Oil and Gas, UA

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Published

2014-10-19

How to Cite

Polyanska, A., & Malynka, O. (2014). Knowledge Management as a Basis of Modern Development of the Companies. Journal of Eastern European and Central Asian Research (JEECAR), 1(2), 9. https://doi.org/10.15549/jeecar.v1i2.19